The new paint program is the first EPR (Extended Producer Responsibility) program under Recycle NB.
EPR indicates a paradigm shift by extending the traditional environmental responsibilities that producers and distributors have traditionally been assigned, to complete the cycle and include the management of their products after they have been consumed.
Every year approximately 5,000,000 litres of architectural paint are purchased in New Brunswick
Paint Brand Owners are responsible for collecting and managing left over (unwanted)
paint from New Brunswick consumers
At least 70% of all recyclable paint collected under the program will be reused as paint
Product Care Association, on behalf of Paint Brand Owners, developed a tailor made New Brunswick plan for leftover paint. Even the paint can is recyclable.
To learn more about our Paint Stewardship program or to find a paint depot near you, please visit our website: recyclenb.com.